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Brand Mentions

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There’s no secret at Fohr Card we love technology. Influencers and brands alike consider us a leader in influencer marketing data, and we are always trying to innovate. With over 30,000 influencers on our platform and nearly 5 years of getting data, as you could imagine, we have a lot of historical information (and some very big spreadsheets).

Data alone is interesting, but what’s more interesting is actually applying the data to tell a bigger story. In that vein, we’re excited to announce a new feature that is our latest application of this data, it’s called Brand Mentions.

Here’s how it works:

  • We’ve got curated a list of 300 top brands across different verticals.

  • We aggregated all the data from the previous month and see the top influencers (on Fohr Card) at each level (see level breakdown below) who are talking about a brand.

  • An email is sent to each influencer, at each different level, for each individual brand, with a certificate in the form of an Instagram story.

  • The influencer can do what they want to with the email (we recommend tagging the brand, and let them know you are talking about them).

Right now, this is for Instagram only but we are looking into expanding into other platforms in the future.

Follower ranges will include:
0- 25k
25k -50k
50k-100k
100k-250k
250k-500k
500k-1M
1M+

As always, we welcome feedback, so if you have any comments on this feature (or want to make sure your favorite brand is included) give us an email at cameron@fohrcard.com

A Drink with James Episode 74

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